Fixate is a brand
design studio

We enable brand-audience connections that make the world a better place by guiding brands through a process of self-discovery and designing their authentic embodiment. Our ethos lies at the intersection of art, technology, and doing good.

How do we identify and mesh with your ideal customer? Strategy. How do we create genuine and meaningful interactions with them? Design.

Our Workflow

1. Brand Discovery

"What kind of gut-feeling should your customers have when interacting with your brand?" Figuring this out is a challenging puzzle. We know how to ask the smaller, more pointed questions that will get us there.

2. Identity Design

Now, ideas come to life. We take what we learned in the discovery phase and create meaningful representations of your brand in the form of a logo and brand styles. A brand style guide will be the end-all source of rules and guidelines for your brand's expressions-a "brand manual".

3. Application

Application of your brand's identity can come in the form of a website, packaging, print design, video, photography, and so much more.

1. Brand Discovery

“What kind of gut-feeling should your customers have when interacting with your brand?” This can be a tough question to answer, but we know how to ask the smaller, more specific questions that will get us there.

2. Identity Design

Now ideas come to life. We take what we learned in the discovery phase and create meaningful representations of your brand in the form of a logo and brand styles. A brand style guide will be the end-all source of the rules and guidelines for your brand’s expressions–a “brand bible”.

3. Application

Application of your brand’s identity can come in the form of a website, packaging, print design, video, photography, and so much more!

Our Workflow

A portrait photo of Arthur Larin.

Arthur Larin

Founder, Creative Director

Fixate is a defining element of Arthur's early design career. Having started as a freelance designer at 17, he adamantly chose to substitute traditional higher education with an entrepreneurial journey, testing the theory that patience and a will to learn can grow a self-sustaining business. Since then, he's worked with a long and diverse list of clients, meeting their design needs with an uncompromising attention-to-detail and pragmatic creativity.

Next to being a designer, Arthur is a distance runner, tech enthusiast, and a singer/songwriter. You can find him playing at bars and busking around New York City. Visit his LinkedIn or Instagram.

Work with us