Literacy in Community (LINC) logo
Children in LINC T-shirts playing a literacy game on a boardwalk by the beach

Literacy in Community (LINC)

The New York Times reported that one in three U.S. voters reads at the level of a 10-year-old — a powerful reminder of how urgent and essential LINC’s work is. Each year, LINC reaches thousands of families across NYC, providing science-backed programs and joyful, community-oriented experiences that help children build a lifelong love of reading.

We worked closely with LINC’s communication team to support rollout of their recent rebranding, improve event marketing systems, and assist with the rollout of the new LINC app, making it easier than ever for families to discover and register for literacy programs.

"The new LINC app is now live!" flyer designed by Fixate, lying on a wooden table
Three LINC app milestone videos: Reading Explorer, Reading Learner, and Reading LeaderLINC app milestone videos for Reading Explorer, Reading Learner, and Reading Leader, stacked vertically
Hand holding two LINC enamel pins, including a Reading Champion pin
LINC "Mindful Moments & Storytime" event flyer posted on a library wall

Credits

Client:
Literacy in Community (LINC)
Services:
Brand Activation
Copywriting
Video Production
Print Design
Social Media Marketing
Email Marketing
Merch Design
The LINC brand identity was designed by Shared Value Media.
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Shall we get to work?
Start a project